Pre-draft: We wrestled hard with ideas for this feature. Eureka moments are very abstract, yet we had to visually represent them. It was tough to find a balance between something cliche and something too abstract for the reader. We finally had our own "aha!" moment when I came up with the idea of having the headline be the filament of the light bulb. Before we had any kind of working draft with the story elements, Kelly and I dialogued with Stephanie and Jenna about the story. We showed them what ideas we had been working with. They gave us their take on which stories were the more interesting ones, and we established a hierarchy for placement.
Draft 1: This is what Kelly and I showed the editors on Thursday, March 4. We got feedback and helpful critiques from them. The design was pretty sparse where photo were concerned (most of them had not been shot), but we had our concept down.
Draft 2: This draft came about later Thursday night and Friday afternoon. We had more of the photos in, and decided to ditch the boxes...they were too boxy. The light behind them wasn't working either. We did some rearranging of story elements, started placing photos and incorporated the light bulb throughout the spreads for cohesion.
Draft 3: At 4:00 p.m. on Saturday 3/6, this is how far we had come.
A few modifications were made to the final design once it was in PlanSystem such as the typeface on the bottom of the lightbulb, the shape of that text box, story placement and a few minor changes to the story lead-in detail. To see the real deal in its final form, check out the new issue of Vox tomorrow (3/11)!
And don't forget www.voxmagazine.com....I created the landing page for the story.
The Eureka feature turned out so good. I loved all of the little details that y'all added in.
ReplyDeleteTEAM EFFORT! woop woop
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