Wednesday, March 3, 2010
Here is my design for a prototype of a grilling magazine.
First – branding (top left: final logo; top right: a draft version of final logo; below top left: part of the development of final logo) The logo is unlike any other food magazine logo. It would pop off the shelf and grab readers. The colors represent the outdoors – the grass, the sky and the sun. "out" is positioned to come out of the black rectangle further suggesting that the magazine is about the outdoor life around the grill.
The magazine will be divided into three distinct sections: Eat, Play and Live. This is a break from traditional magazine structure because each section will have its own departments and features. Here is a thumbnail of the TOC, a department page and a feature spread.